PROJECT: Pikes Peak America's Mountain Print Campaign
ROLE: Copywriter
AGENCY: Gumco
There are three ways to get to the 14,114' summit of Pikes Peak: you can take a train, you can drive, or you can hike. The challenge was to encourage tourists to drive the mountain instead of taking the train, because if you're in good enough shape to hike it, it would take more than a magazine ad to convince you not to.
