PROJECT: MTN DEW
ROLE: Creative Director & Copywriter
AGENCY: Motive
Motive has been working with cult brand, MTN DEW, for over a decade on everything from live events and content to packaging and promotions. This year I jumped on the opportunity to work on the return of fan-favorite, MTN DEW Typhoon, and the collaboration with NBA2K23.
Copywriting: Meredith Rowe, Adam Gage, Christian Mcomber
Art Direction: Drew Wallace, Michele Brajevich, Jenn Ho