PROJECT: Noodles & Company & Live Improv
ROLE: Creative Director
PARTNERS: Fortnight Collective (agency), Hayley Truncali (social manager), iO Theater, PIT Theater
Noodles & Company is famous for their Mac & Cheese. In fact, they offer five signature varieties with another million ways to customize it. As if those possibilities weren’t enough, Noodles partnered with some of the nation’s best improv troupes to make the possibilities infinite. For five days in August, Noodles and the improv troupes broadcast live shows on Facebook Live that started with mac & cheese and went from there. With the power of “mac & cheese & yes &,” no two were the same, just like their Mac & Cheese.
